https://www.lukewilliamscopy.co.uk/about-me daily 0.75 2023-08-04 https://images.squarespace-cdn.com/content/v1/61b4b4f52ea58d13b8f7085b/f53afc7e-2a8f-43b6-81e8-9608764f1a18/3-Strategies-for-CIOs-to-Demonstrate-higher-RoI-for-IT-Investments-01+%281%29.jpg About Me https://images.squarespace-cdn.com/content/v1/61b4b4f52ea58d13b8f7085b/6b762a5b-8ec4-4333-b11c-f738b40c19ce/WhatsApp+Image+2021-12-13+at+20.08.57.jpg About Me That’s me…with a beard! https://www.lukewilliamscopy.co.uk/home daily 1.0 2023-08-03 https://images.squarespace-cdn.com/content/v1/61b4b4f52ea58d13b8f7085b/e20f97a1-110a-41a2-90da-16aac8f06750/Luke%2Bsmall.jpg Home https://www.lukewilliamscopy.co.uk/examples daily 0.75 2023-07-27 https://images.squarespace-cdn.com/content/v1/61b4b4f52ea58d13b8f7085b/d1ef9382-b8db-4d43-95c0-c8409366fd55/OCTO+cut.png Examples Tech, B2B - Ongoing editing and curation of thought leadership blog for tech services firm CDW. Result = increased readership and enquiries https://images.squarespace-cdn.com/content/v1/61b4b4f52ea58d13b8f7085b/f93ea764-717e-40b3-bd52-6da0c97cb177/barclays.png Examples Finance, B2B - Landing/sales page for leading bank. Result = injecting a little bit of humour into a concept Barclays ad campaign https://images.squarespace-cdn.com/content/v1/61b4b4f52ea58d13b8f7085b/8a528110-2cff-4417-8b96-65c4d0b3b535/Nacro+edit.png Examples Third sector - Case study for large charity, detailing successful IT environment upgrade. (Long-form, screenshot is example) https://images.squarespace-cdn.com/content/v1/61b4b4f52ea58d13b8f7085b/f31886ec-f99e-4f82-be07-e13f13589ffc/micro.png Examples Tech, B2B - Microcopy and content design to explain intricate, complex tech products as part of sales deck. Result = Easily digestible, understandable product descriptions leading to increased sales https://images.squarespace-cdn.com/content/v1/61b4b4f52ea58d13b8f7085b/186a9fea-0ad5-460d-924e-66250403e7ca/CX+2.png Examples Tech, B2B & B2C - Successful email campaign selling logistics software/app campaign to small logistics businesses and delivery drivers. Result = significant uptick in app sign-ups https://images.squarespace-cdn.com/content/v1/61b4b4f52ea58d13b8f7085b/1e74297e-b325-4839-bcb2-cf50da4b1e55/Rowan+web.png Examples Tech/prof services, B2B - Full website and pitch re-write for tech-enabled Business growth consultancy. Result = increased website enquiries and pitch success increased from 50 to 65% https://images.squarespace-cdn.com/content/v1/61b4b4f52ea58d13b8f7085b/a5d10d01-df76-4af1-b585-ede7a01b9c4b/Case.png Examples Media, B2C. Series of articles for Manchester United fan channel 'Stretford Paddock' over the course of a season. Result = increased engagement, clicks through to Youtube channel and subscriptions https://images.squarespace-cdn.com/content/v1/61b4b4f52ea58d13b8f7085b/074a1b46-8f1f-4e8b-8a74-664b706855aa/WGLL.png Examples Prof services, B2B - series of Linkedin articles for leading consultancy business, aimed at securing investment and fuelling growth for the SME owner. Result - significant increase in Linkedin metrics (engagement, clicks, followers etc) and inbound enquiries. (Long-form - these are smalls parts of the articles) https://images.squarespace-cdn.com/content/v1/61b4b4f52ea58d13b8f7085b/db02bf34-e1e9-4a15-9d4d-d33e8f404588/sigma+front.png Examples Prof services, B2B - Website creation for Executive Search business. Result = significant enquiries leading to 6-figure first-year turnover https://images.squarespace-cdn.com/content/v1/61b4b4f52ea58d13b8f7085b/dbb0d983-339a-4a4e-8893-b7445ba02cd9/Capture_1.JPG Examples Fitness, B2C - Content creation, curation and editing for a high-end Personal Trainer and influencer. Result = 4 new high-value sign-ups within a week of going live, and steady growth since. https://www.lukewilliamscopy.co.uk/contact daily 0.75 2023-07-27 https://www.lukewilliamscopy.co.uk/book-a-room daily 0.75 2025-05-09